GARIBALDI Watch Co. incorporates offcut denim that was once destined for landfill into the design to create up-cycled dials and straps.
Design Process
GARIBALDI Watch Co. understands that a supply chain is its own ecosystem that must be sustained and supported indefinitely in order for the world to see true environmental impact. We must design, develop and manufacture into that premise.
Only Sustainable Materials
Future-Proof Watch Design
Why the name “GARIBALDI”?
When deciding on a name for our brand, one of the areas of our research was the history of denim and how it has come to be a staple of people’s wardrobes.
There are various stories as to how and from where denim originated and subsequently rose to prominence but one such tale caught our eye. We drew inspiration from an Italian general from the 1800s, Giuseppe Garibaldi. One day Garibaldi faced an uphill battle where the odds were completely stacked against him. Seeing that this could have been his last battle he decided to throw tradition out the window and wear whatever he wanted, which turned out to be a pair of blue pants.
He won this battle and became a cult hero around the world, and so began the trend of wearing blue pants, which would later evolve into lighter versions of denim. We believe the name Garibaldi fits our brand perfectly as it promotes doing your own thing, starting something new, and fearless approach to life.